The National Hockey League struck advertising gold when it held its first Winter Classic in 2008. The yearly outside game played on New Year’s Day has turned into the must-watch occasion of the period, acquiring acclaim from both fanatic and relaxed hockey fans the same.

This year, the NHL and NBC, the TV telecaster for the game, are finding a way an additional way to advance the game. The two as of late declared an association to coordinate the game’s transmission with an online media crusade, in a move that could help the two associations.

“We’re running the social and broadcast reconciliation to test the adequacy and analyze the information,” Michael DiLorenzo, ranking executive of web-based media advertising and procedure at the NHL. “It ought to become our Facebook Fan base, since individuals must ‘like’ the page to play. It additionally will incorporate a window into the occasion for the people who may not be before the TV.”

The thought is to settle the score more fans tuned in and drew in with the game, as per the online media counseling firm that is running the mission.

A few “watch and win” challenges will be highlighted unmistakably on both NBC and the NHL’s Facebook and Twitter pages. Challengers that love either on Facebook or Twitter adherents will get an opportunity to win either a Honda CR-Z car, or outings for four to both Universal Orlando Studios and the impending 2011 NHL All-Star Game.

Both the NHL and NBC aren’t new to such web-based media crusades, yet this is whenever they first have teamed up on one.

Starting December 23, NBC will start taking photograph 메이저사이트 entries from devotees of its Facebook page. A few of the photographs will be chosen to air during the game. The organization will likewise advance the web-based media crusade over the course of the day paving the way to the game, for example, during the Rose Bowl school football match-up.

The NHL has arranged its first special Tweet for December 31. During the game, the NHL might ask fans to retweet messages and the first to answer will win a prize.

This year will be the fourth portion of the Winter Classic. The Washington Capitals will take on the Pittsburgh Penguins at Heinz Field, ordinarily the home of the National Football League’s Pittsburgh Steelers. Other Winter Classic areas have remembered Ralph Wilson Stadium for Orchard Park, New York, Wrigley Field in Chicago and Fenway Park in Boston.

Categories: My Blog